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Pinterest Ads Save Rate by Ad

Save rate by Ad metric measures the percentage of users who save your ad to their boards on Pinterest, indicating interest or intent to revisit or take action in the future.

With Databox you can track all your metrics from various data sources in one place.

Save Rate by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Save Rate by Ad"?
The Save rate by Ad metric on Pinterest shows the percentage of users who saved your ad to their boards or profiles. This metric reflects the level of interest and engagement your ad is generating with the audience, providing valuable insights into the resonance of your content and the likelihood of future organic shares and engagements. A high Save rate indicates that your ad is resonating well with users and has the potential for extended visibility and reach through saves and re-pins. It can also indicate strong brand affinity and potential for long-term customer retention. Tracking this metric allows advertisers to optimize their content strategy and creative assets to drive higher engagement and brand loyalty on the platform.
Example: A fashion retailer ran a Pinterest Ad campaign promoting a new collection. They measured the Save rate by Ad metric to understand how many users saved the Pins for future purchase decision, indicating strong product interest and potential sales conversion.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Save Rate by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Save Rate by Ad using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Save Rate by Ad on the Performance screen
  6. 6
    Get Save Rate by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Save Rate by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track Save Rate by Ad from Pinterest Ads in Databox GET STARTED

General

  • Description
    Save rate by Ad metric measures the percentage of users who save your ad to their boards on Pinterest, indicating interest or intent to revisit or take action in the future.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 90 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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