Earned CTR by Campaign measures the click-through rate of users who engaged with a Pinterest ad and later interacted organically with your brand's Pinterest profile or content. This metric indicates the effectiveness of your ad in driving further engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned CTR by Campaign using Databox, follow these steps:
Impressions by Ad is a metric that measures the number of times your ad has been displayed on Pinterest to users, showing how many opportunities there are for your ad to be seen.
Paid Impressions by Campaign metric measures the total number of times your ad is seen on Pinterest, broken down by different advertising campaigns. It helps you track the reach and visibility of your ads across various campaigns.
Cost per thousand impressions (CPM) is a metric used in advertising that represents the cost of reaching 1,000 people with an ad. It helps measure the efficiency of a campaign in terms of cost per impression.
CTR by Campaign measures the click-through rate for each specific ad campaign on Pinterest. It helps track campaign performance by showing how many clicks an ad receives relative to the number of times it is shown.
Saves represent the number of times users save a Pin to their boards, indicating interest and potential for future engagement or purchase. Tracking Saves helps gauge content popularity and audience preferences for Pinterest Ads optimization.
Earned Saves by Campaign measures the number of times a pin from a Pinterest ad campaign is saved by users, indicating interest and potential for organic reach.
Video Views by Campaign is a metric that measures the total number of times a video ad within a specific campaign has been viewed by users on Pinterest, providing insights into the effectiveness and engagement of your video content.
The Average video play time by Campaign metric measures the average duration that users watch a video within a specific advertising campaign on Pinterest. It helps assess viewer engagement and content effectiveness.