Pin clicks by Objective is a metric that shows the number of clicks on Pins based on the specific advertising objective set for the campaign, helping to gauge performance and optimize strategies accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Pin Clicks by Objective using Databox, follow these steps:
Impressions metric on Pinterest Ads measures the total number of times your ad is shown to users. It indicates the reach and visibility of your ad campaign among the target audience.
Earned Impressions refer to the number of times users see a Pinterest ad as a result of social actions taken by others, such as saves, close-ups, or clicks.
CPE by Campaign is the average cost per engagement for a specific Pinterest Ads campaign, calculated by dividing total spend by total engagements.
Cost Per Engagement (CPE) by Ad is the average cost incurred for each engagement generated by a specific ad on Pinterest, including clicks, saves, and other interactions.
CPV by Campaign is the cost per view metric in Pinterest ads, showing cost incurred for each view of a promoted pin within specific campaign, helps measure video ad performance.
CTR by Ad Group measures the click-through rate for different ad groups within a Pinterest Ads campaign, showing which groups are driving the most engagement and performance.
Frequency is a metric that indicates the average number of times a person has seen your ad. It helps measure ad exposure and avoid ad fatigue by showing when your ad is being repeated to the same audience too often.
Video Views by Campaign is a metric that measures the total number of times a video ad within a specific campaign has been viewed by users on Pinterest, providing insights into the effectiveness and engagement of your video content.