Earned CTR (Click-Through Rate) is the percentage of users who click on your ad after engaging with a Pin through saves, close-ups, or other interactions. It shows how effective your ad is at driving user engagement and interest.
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To track Earned CTR using Databox, follow these steps:
Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on their ad. It is a key metric used to measure the effectiveness and cost-efficiency of Pinterest advertising campaigns.
CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
Engagement Rate by Objective measures the level of interaction on a Pinterest Ad based on the campaign goal such as awareness, consideration, or conversion. It indicates how well the ad is engaging the target audience.
Paid Outbound Clicks by Campaign is a metric that measures the number of clicks on your Pinterest ads that direct users to a specific landing page or external website.
Frequency is a metric that indicates the average number of times a person has seen your ad. It helps measure ad exposure and avoid ad fatigue by showing when your ad is being repeated to the same audience too often.
Reach is the total number of unique users who see your ad at least once in a given time period. It indicates the potential audience size reached by your campaign.
The Paid Saves by Ad Group metric measures the number of times users saved a promoted pin to their boards on Pinterest, indicating strong interest and potential for further engagement.
Average video play time by Ad measures the average duration that users watched a video ad on Pinterest. It helps advertisers gauge viewer engagement and optimize their video content for better performance.