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Pinterest Ads Earned CTR

Earned CTR (Click-Through Rate) is the percentage of users who click on your ad after engaging with a Pin through saves, close-ups, or other interactions. It shows how effective your ad is at driving user engagement and interest.

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Earned CTR 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Earned CTR"?
Earned CTR (Click-Through Rate) is a metric that measures the percentage of engagements or clicks on a Pinterest ad that are not directly attributed to paid promotion, but rather come from users saving or sharing the ad organically. It indicates how effectively the ad is driving user interaction beyond the initial paid reach.
Example: An Earned CTR example: A Pinterest campaign for a beauty brand saw a high Earned CTR when users shared pins featuring makeup tutorials, leading to increased organic engagement and website traffic.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Earned CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Earned CTR using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Earned CTR on the Performance screen
  6. 6
    Get Earned CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Earned CTR
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track Earned CTR from Pinterest Ads in Databox GET STARTED

General

  • Description
    Earned CTR (Click-Through Rate) is the percentage of users who click on your ad after engaging with a Pin through saves, close-ups, or other interactions. It shows how effective your ad is at driving user engagement and interest.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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