Reach by Ad Group is a metric that shows the unique number of users who saw your ad within a specific ad group, indicating the potential audience reached by your campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Reach by Ad Group using Databox, follow these steps:
Paid Impressions by Ad metric measures the number of times your Pinterest ad is shown to users. It indicates the reach and visibility of your ad campaign.
CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
Earned CTR by Campaign measures the click-through rate of users who engaged with a Pinterest ad and later interacted organically with your brand's Pinterest profile or content. This metric indicates the effectiveness of your ad in driving further engagement.
Pin clicks by Ad refers to the number of times users clicked on a promoted Pin to visit a website or view a product. It measures the effectiveness of Pinterest Ads in driving traffic and engagement.
Paid Pin clicks is the number of times users clicked on a promoted pin on Pinterest, showing engagement and interest in the advertised content.
Saves by Ad Group shows the number of times users saved a Pin from a specific ad group. It indicates interest and can lead to increased brand visibility and engagement.
Video Views metric measures the number of times your video ad has been viewed by users on Pinterest. It helps track engagement and gauge the effectiveness of your video content.
Average video play time by Ad Group is a metric that shows the average amount of time users watch a video within each ad group on Pinterest, helping to gauge audience engagement and optimize video content strategy.