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Pinterest Ads CTR by Ad Group

CTR by Ad Group measures the click-through rate for different ad groups within a Pinterest Ads campaign, showing which groups are driving the most engagement and performance.

With Databox you can track all your metrics from various data sources in one place.

CTR by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Ad Group"?
CTR by Ad Group is a key metric in Pinterest Ads that measures the click-through rate of each individual ad group within a campaign. It shows the percentage of people who clicked on your ad after seeing it, providing insights into the effectiveness of your targeting, messaging, and visuals for each ad group. Monitoring CTR by Ad Group helps optimize campaigns for better performance and ROI.
Example: For a clothing brand, the "Summer Collection" ad group has a CTR of 2.5% while the "Fall Sale" ad group has a CTR of 1.8%. This shows which collection is resonating more with the audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Ad Group using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Ad Group on the Performance screen
  6. 6
    Get CTR by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Ad Group
Pinterest Ads integration with Databox Track CTR by Ad Group from Pinterest Ads in Databox GET STARTED

General

  • Description
    CTR by Ad Group measures the click-through rate for different ad groups within a Pinterest Ads campaign, showing which groups are driving the most engagement and performance.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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