Order value is the average amount of money generated from each customer transaction, an important metric to measure the effectiveness of your Pinterest Ads campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Order Value using Databox, follow these steps:
Paid Impressions by Ad metric measures the number of times your Pinterest ad is shown to users. It indicates the reach and visibility of your ad campaign.
Cost per thousand impressions (CPM) is a metric used in advertising that represents the cost of reaching 1,000 people with an ad. It helps measure the efficiency of a campaign in terms of cost per impression.
CPE by Campaign is the average cost per engagement for a specific Pinterest Ads campaign, calculated by dividing total spend by total engagements.
Engagements by Ad metric measures the total number of interactions with your Pinterest Ads, including saves, clicks, comments, and more, indicating user engagement level.
Earned Engagement by Campaign measures the organic interactions and activity generated from a Pinterest ad campaign, indicating its impact beyond paid promotion.
ROAS (Return on Ad Spend) by Campaign metric measures the revenue generated compared to the ad spend for each specific advertising campaign on Pinterest. It indicates the effectiveness of each campaign in driving sales and helps optimize advertising strategies.
Video Views metric measures the number of times your video ad has been viewed by users on Pinterest. It helps track engagement and gauge the effectiveness of your video content.
Earned Video Views by Ad is the number of times people have watched at least 3 seconds of a video ad shared by others after engaging with the original ad.