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Pinterest Ads CPV by Ad

Cost Per View (CPV) by Ad is a Pinterest Ads metric that calculates the average amount you pay each time your ad is viewed by a user. It helps track the efficiency and cost-effectiveness of your ad campaigns on the platform.

With Databox you can track all your metrics from various data sources in one place.

CPV by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPV by Ad"?
Cost per View (CPV) is a key metric in Pinterest Ads that measures the cost an advertiser pays each time a user views their promoted Pin. It is calculated by dividing the total cost of the campaign by the total number of views generated. A lower CPV indicates more cost-effective advertising, while a higher CPV may suggest that adjustments are needed to improve campaign performance and efficiency. Tracking and optimizing CPV is essential for maximizing the ROI of Pinterest advertising efforts.
Example: CPV by Ad is used to compare the cost per view of different ad creatives. For example, by tracking CPV by Ad, you can determine which image or video drives the most cost-effective views on Pinterest.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPV by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPV by Ad using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPV by Ad on the Performance screen
  6. 6
    Get CPV by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPV by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track CPV by Ad from Pinterest Ads in Databox GET STARTED

General

  • Description
    Cost Per View (CPV) by Ad is a Pinterest Ads metric that calculates the average amount you pay each time your ad is viewed by a user. It helps track the efficiency and cost-effectiveness of your ad campaigns on the platform.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 90 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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