Engagement rate measures the frequency and depth of interactions with a Pinterest ad, showing how often users engage with the content by saving, clicking, or tapping on it.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement rate using Databox, follow these steps:
Impressions by Ad is a metric that measures the number of times your ad has been displayed on Pinterest to users, showing how many opportunities there are for your ad to be seen.
Paid Impressions by Ad metric measures the number of times your Pinterest ad is shown to users. It indicates the reach and visibility of your ad campaign.
Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.
Earned Engagement by Ad Group measures social interactions (likes, comments, shares) generated by ads, indicating audience interest and campaign success.
Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.
Engagement rate by Ad measures the level of interaction and involvement that users have with a specific ad. It indicates the effectiveness of the ad in capturing the audience's attention and generating a response.
Earned Pin clicks by Campaign shows the number of clicks on your Pins that came from people saving and sharing your content within Pinterest, resulting in organic traffic to your website.
Earned Pin clicks by Ad Group measures the total clicks on Pins generated from the ad campaign. It shows engagement driven by users who interact with Pins after seeing the ad.