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Pinterest Ads Engagement rate

Engagement rate measures the frequency and depth of interactions with a Pinterest ad, showing how often users engage with the content by saving, clicking, or tapping on it.

With Databox you can track all your metrics from various data sources in one place.

Engagement rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement rate"?
Engagement rate is a metric that measures the level of interaction and involvement from your audience with your Pinterest ads. It is calculated by dividing the total number of engagements (likes, comments, shares, etc.) by the total number of impressions, and is expressed as a percentage. A high engagement rate indicates that your ads are resonating well with your target audience and driving meaningful interactions. Tracking and optimizing for engagement rate can help improve the effectiveness of your Pinterest ad campaigns.
Example: Engagement rate can help a yoga studio track how many users interact with their promoted Pin featuring a new relaxation class, showing interest and potential for sign-ups.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Engagement rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement rate using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement rate on the Performance screen
  6. 6
    Get Engagement rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement rate
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Pinterest Ads integration with Databox Track Engagement rate from Pinterest Ads in Databox GET STARTED

General

  • Description
    Engagement rate measures the frequency and depth of interactions with a Pinterest ad, showing how often users engage with the content by saving, clicking, or tapping on it.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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