Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.
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Used to show comparisons between values.
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To track Earned Engagements by Objective using Databox, follow these steps:
Earned Impressions refer to the number of times users see a Pinterest ad as a result of social actions taken by others, such as saves, close-ups, or clicks.
Earned Impressions by Objective measures the number of additional impressions generated by user engagement with a Pinterest ad, boosting organic reach and awareness.
The Engagement Rate by Ad Group metric measures the percentage of interactions (likes, comments, shares) received compared to the number of people who saw your ad within a specific ad group on Pinterest.
CTR by Ad Group measures the click-through rate for different ad groups within a Pinterest Ads campaign, showing which groups are driving the most engagement and performance.
Earned CTR (Click-Through Rate) is the percentage of users who click on your ad after engaging with a Pin through saves, close-ups, or other interactions. It shows how effective your ad is at driving user engagement and interest.
Outbound Clicks by Campaign is a metric that measures the number of times users clicked on your ad to visit your website or landing page, broken down by specific campaigns.
"Saves by Campaign measures the number of times users save a Pin from a specific ad campaign on Pinterest, indicating interest and intent to engage further."
Earned Video Views by Ad is the number of times people have watched at least 3 seconds of a video ad shared by others after engaging with the original ad.