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Pinterest Ads Earned Engagements by Objective

Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.

With Databox you can track all your metrics from various data sources in one place.

Earned Engagements by Objective 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Earned Engagements by Objective"?
Earned Engagement by Objective is a metric in Pinterest Ads that quantifies user interactions generated beyond paid media spend. It measures the organic engagement (such as saves, clicks, and closeups) resulting from a paid campaign. This metric helps advertisers understand the overall impact and effectiveness of their Pinterest Ads in driving user engagement and brand awareness.
Example: A Pinterest Ads campaign aimed at increasing brand awareness had an Earned Engagement by Objective metric of 3, meaning for every 1 engagement they aimed for, they received 3 additional engagements organically.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Earned Engagements by Objective in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Earned Engagements by Objective using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Earned Engagements by Objective on the Performance screen
  6. 6
    Get Earned Engagements by Objective performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Earned Engagements by Objective
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track Earned Engagements by Objective from Pinterest Ads in Databox GET STARTED

General

  • Description
    Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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