Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned Engagements by Objective using Databox, follow these steps:
Paid Impressions represent the number of times your Pinterest ad was displayed to users during a paid campaign, indicating potential reach and visibility.
Paid Engagement is a metric that measures interactions with Pinterest Ads, such as saves, clicks, and comments, that are generated from paid promotions.
Paid Pin clicks by Ad Group metric measures the number of clicks received on Pinterest Ads within specific ad groups, providing insights on ad performance and user engagement.
Paid Outbound Clicks measure the number of times users clicked on your ad and were directed to an external website or landing page. It indicates engagement and interest in your ad content.
Frequency by Ad is a metric in Pinterest Ads that shows how many times, on average, a user has seen a specific ad. It helps measure ad fatigue and optimal reach.
Reach by Ad Group is a metric that shows the unique number of users who saw your ad within a specific ad group, indicating the potential audience reached by your campaign.
Saves represent the number of times users save a Pin to their boards, indicating interest and potential for future engagement or purchase. Tracking Saves helps gauge content popularity and audience preferences for Pinterest Ads optimization.
Paid Video Views by Ad Group is the total number of times a video ad has been viewed within a specific ad group on Pinterest, after a user clicked on or engaged with the ad.