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Pinterest Ads Frequency by Ad

Frequency by Ad is a metric in Pinterest Ads that shows how many times, on average, a user has seen a specific ad. It helps measure ad fatigue and optimal reach.

With Databox you can track all your metrics from various data sources in one place.

Frequency by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Frequency by Ad"?
Frequency by Ad is a key metric in Pinterest Ads that indicates the average number of times a specific ad has been shown to a unique user within a given time period. This metric helps advertisers understand how many times their ad is being exposed to the same individuals, allowing them to optimize their campaigns for more efficient reach and engagement.
Example: Monitoring the Frequency by Ad metric can help optimize ad delivery for a client promoting a new product launch campaign by ensuring that the same audience isn't seeing the ad too frequently, leading to better engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Frequency by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency by Ad using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency by Ad on the Performance screen
  6. 6
    Get Frequency by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency by Ad
Pinterest Ads integration with Databox Track Frequency by Ad from Pinterest Ads in Databox GET STARTED

General

  • Description
    Frequency by Ad is a metric in Pinterest Ads that shows how many times, on average, a user has seen a specific ad. It helps measure ad fatigue and optimal reach.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 90 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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