Frequency by Ad is a metric in Pinterest Ads that shows how many times, on average, a user has seen a specific ad. It helps measure ad fatigue and optimal reach.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Ad using Databox, follow these steps:
CPM by Ad Group measures the cost per 1,000 impressions for each ad group in a Pinterest campaign, helping assess efficiency and performance.
Paid CTR by Ad metric measures the click-through rate of your Pinterest ads, showing the percentage of users who clicked on your ad after seeing it. It helps analyze ad performance and effectiveness.
Earned CTR (Click-Through Rate) is the percentage of users who click on your ad after engaging with a Pin through saves, close-ups, or other interactions. It shows how effective your ad is at driving user engagement and interest.
Reach by Ad Group is a metric that shows the unique number of users who saw your ad within a specific ad group, indicating the potential audience reached by your campaign.
Order value is the average amount of money generated from each customer transaction, an important metric to measure the effectiveness of your Pinterest Ads campaigns.
Earned Saves by Ad is a metric on Pinterest that measures the number of times people save a Promoted Pin to their boards after engaging with the ad. It shows organic interest and potential for future engagement.
Save rate by Ad metric measures the percentage of users who save your ad to their boards on Pinterest, indicating interest or intent to revisit or take action in the future.
Average video play time by Ad measures the average duration that users watched a video ad on Pinterest. It helps advertisers gauge viewer engagement and optimize their video content for better performance.