Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on their ad. It is a key metric used to measure the effectiveness and cost-efficiency of Pinterest advertising campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC using Databox, follow these steps:
Refine PPC and Social Media strategies with Databox's Pinterest Ads integration. Gain insights into Spend, Engagements, ROAS, and more for optimized Lead Generation, Sales Performance, and Ecommerce campaigns.
Spend by Ad Group represents the total amount of money spent on advertising within specific ad groups on Pinterest, helping track campaign performance and optimize strategies.
Click-through rate (CTR) measures the percentage of users who clicked on a Pinterest ad after seeing it. It indicates ad performance and user engagement.
Pin clicks by Campaign is a metric that measures the total number of clicks generated by Pinterest Ads within a specific campaign, indicating the engagement level and effectiveness of the campaign in driving traffic to the advertiser's website or landing page.
"Pin clicks by Ad Group is a metric that measures the number of clicks on your promoted Pins grouped by specific ad campaigns, helping you track performance and optimize for better results on Pinterest Ads."
Frequency by Campaign is a metric that indicates the average number of times a person has seen an ad within a specific campaign. It helps measure ad fatigue and audience saturation.
The Order value by Campaign metric measures the total revenue generated from each advertising campaign on Pinterest, providing insights into the effectiveness of each campaign in driving sales and ROI.
Paid Saves is a Pinterest Ads metric that measures the number of times users save a Pin that they discovered through a paid promotion on the platform. It indicates engagement and potential for organic distribution.
Earned Video Views by Campaign measures the total number of times your video content was viewed as a result of shares or reposts by users on Pinterest, indicating organic engagement and reach.