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Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on their ad. It is a key metric used to measure the effectiveness and cost-efficiency of Pinterest advertising campaigns.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Tech details
What is "CPC"?
CPC, or cost per click, is a metric used in online advertising to measure how much an advertiser pays for each click on their ad. It is calculated by dividing the total cost of the ad campaign by the number of clicks received. A lower CPC indicates more efficient spending and higher ROI for the advertiser.
Example: Example: A swimsuit retailer uses CPC to track the cost of each click on their Pinterest ad promoting a new collection, helping optimize their budget and measure campaign effectiveness.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CPC in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPC using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPC on the Performance screen
  6. 6
    Get CPC performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPC
Pinterest Ads integration with Databox Track CPC from Pinterest Ads in Databox GET STARTED

Pinterest Ads CPC included in Dashboard Templates 1

  • Live view

    Pinterest Ads Performance Overview

    Refine PPC and Social Media strategies with Databox's Pinterest Ads integration. Gain insights into Spend, Engagements, ROAS, and more for optimized Lead Generation, Sales Performance, and Ecommerce campaigns.

    Pinterest Ads

Basics

  • Description
    Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on their ad. It is a key metric used to measure the effectiveness and cost-efficiency of Pinterest advertising campaigns.
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.pinterest.com/v5/ad_accounts/{adAccountId}/reports

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