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Click-through rate (CTR) measures the percentage of users who clicked on a Pinterest ad after seeing it. It indicates ad performance and user engagement.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Technical Details
What is "CTR"?
Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who clicked on a specific link or ad out of the total number of people who saw it. It is commonly used to evaluate the performance and effectiveness of online advertising campaigns, indicating how engaging and relevant the ad is to its target audience. A higher CTR typically signifies that the ad is resonating well with users and driving traffic to the desired destination.
Example: Example: Monitoring the CTR of a Pinterest ad campaign to see if the chosen image and messaging are engaging enough to drive user clicks and website visits.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR on the Performance screen
  6. 6
    Get CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR
Pinterest Ads integration with Databox Track CTR from Pinterest Ads in Databox GET STARTED

General

  • Description
    Click-through rate (CTR) measures the percentage of users who clicked on a Pinterest ad after seeing it. It indicates ad performance and user engagement.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

Track all of your key business metrics from one screen

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