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Pinterest Ads Earned Engagements

Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.

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Earned Engagements 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Earned Engagements"?
Earned Engagement is a metric that measures the level of interaction and activity generated by users as a result of viewing or engaging with a Pinterest ad or post. It includes likes, comments, shares, and saves that are not directly paid for or promoted by the advertiser, indicating the organic interest and impact of the campaign. Tracking earned engagement helps evaluate the overall effectiveness and resonance of the content with the target audience.
Example: A user saves a Pin featuring a product from a fashion brand to their board, resulting in their followers also seeing and saving the Pin, leading to increased brand awareness and engagement.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Earned Engagements in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Earned Engagements using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Earned Engagements on the Performance screen
  6. 6
    Get Earned Engagements performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Earned Engagements
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Pinterest Ads integration with Databox Track Earned Engagements from Pinterest Ads in Databox GET STARTED

General

  • Description
    Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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