Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned Engagements using Databox, follow these steps:
Paid Impressions by Ad Group measures the total number of times your ads were displayed to users within a specific ad group on Pinterest, helping evaluate ad performance and reach.
Cost Per View (CPV) by Ad is a Pinterest Ads metric that calculates the average amount you pay each time your ad is viewed by a user. It helps track the efficiency and cost-effectiveness of your ad campaigns on the platform.
The Engagement Rate by Campaign metric measures the level of interaction with a specific ad campaign on Pinterest, indicating the effectiveness of the content in capturing and retaining the audience's attention.
Click-through rate (CTR) by Ad is a key metric in Pinterest Ads that shows the percentage of people who clicked on a specific ad after seeing it, helping to measure ad effectiveness.
Pin clicks by Objective is a metric that shows the number of clicks on Pins based on the specific advertising objective set for the campaign, helping to gauge performance and optimize strategies accordingly.
Earned Pin clicks by Ad Group measures the total clicks on Pins generated from the ad campaign. It shows engagement driven by users who interact with Pins after seeing the ad.
Earned Pin clicks by Ad is the number of clicks on your Promoted Pin from people who saved or re-pinned it, driving additional organic traffic to your website.
Earned Saves by Ad Group measures the number of times a user saves a pin from your ad to their own Pinterest boards, increasing organic visibility.