Earned Engagement by Ad measures the organic interactions (likes, shares, comments) generated by a Pinterest ad, showcasing its impact beyond paid reach.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned Engagements by Ad using Databox, follow these steps:
Paid Impressions by Campaign metric measures the total number of times your ad is seen on Pinterest, broken down by different advertising campaigns. It helps you track the reach and visibility of your ads across various campaigns.
Paid Engagement is a metric that measures interactions with Pinterest Ads, such as saves, clicks, and comments, that are generated from paid promotions.
Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.
Engagement Rate by Objective measures the level of interaction on a Pinterest Ad based on the campaign goal such as awareness, consideration, or conversion. It indicates how well the ad is engaging the target audience.
Click-through rate (CTR) measures the percentage of users who clicked on a Pinterest ad after seeing it. It indicates ad performance and user engagement.
Outbound Clicks by Ad measures the number of clicks on your Pinterest Ads that direct users to external websites, helping track the effectiveness of driving traffic off-platform.
Paid Outbound Clicks by Ad is a Pinterest Ads metric that tracks the number of clicks on your ad that lead users to another website or landing page, indicating the effectiveness of driving traffic off the platform.
Video Views by Ad is the number of times your promoted video has been viewed within the ad placements on Pinterest. It helps measure the effectiveness of your video ad campaign.