"Pin clicks by Ad Group is a metric that measures the number of clicks on your promoted Pins grouped by specific ad campaigns, helping you track performance and optimize for better results on Pinterest Ads."
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Pin Clicks by Ad Group using Databox, follow these steps:
Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on their ad. It is a key metric used to measure the effectiveness and cost-efficiency of Pinterest advertising campaigns.
Engagements by Objective is a metric that measures the total engagements generated from a Pinterest Ads campaign based on the specific campaign objective set by the advertiser.
Paid Engagement is a metric that measures interactions with Pinterest Ads, such as saves, clicks, and comments, that are generated from paid promotions.
Earned Engagement by Ad measures the organic interactions (likes, shares, comments) generated by a Pinterest ad, showcasing its impact beyond paid reach.
Click-through rate (CTR) measures the percentage of users who clicked on a Pinterest ad after seeing it. It indicates ad performance and user engagement.
Earned CTR (Click-Through Rate) is the percentage of users who click on your ad after engaging with a Pin through saves, close-ups, or other interactions. It shows how effective your ad is at driving user engagement and interest.
Outbound Clicks is the number of times people clicked on a pin and were directed to your website or landing page, a key metric for measuring engagement and traffic generation in Pinterest Ads.
Reach by Campaign is a metric that shows the unique number of Pinterest users who saw your ad within a specific campaign, providing insights into the overall audience reach and exposure.