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Pinterest Ads Frequency by Campaign

Frequency by Campaign is a metric that indicates the average number of times a person has seen an ad within a specific campaign. It helps measure ad fatigue and audience saturation.

With Databox you can track all your metrics from various data sources in one place.

Frequency by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Frequency by Campaign"?
Frequency by Campaign is a metric that measures how often an ad is shown to the same person within a specific campaign. It helps advertisers understand how frequently their target audience is seeing their ads, which can impact ad fatigue, audience relevance, and overall campaign performance. High frequency may indicate the need to refresh creative or target a larger audience.
Example: Monitoring the Frequency by Campaign metric helps identify campaigns with low frequency levels, indicating the need to refresh creative assets to prevent ad fatigue and improve performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Frequency by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency by Campaign using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency by Campaign on the Performance screen
  6. 6
    Get Frequency by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency by Campaign
Pinterest Ads integration with Databox Track Frequency by Campaign from Pinterest Ads in Databox GET STARTED

General

  • Description
    Frequency by Campaign is a metric that indicates the average number of times a person has seen an ad within a specific campaign. It helps measure ad fatigue and audience saturation.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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