Frequency by Campaign is a metric that indicates the average number of times a person has seen an ad within a specific campaign. It helps measure ad fatigue and audience saturation.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Campaign using Databox, follow these steps:
Impressions by Campaign metric measures the total number of times an ad from a specific campaign has been viewed by users on Pinterest, indicating the reach and visibility of the campaign.
Impressions by Objective measures the total number of times your ad was seen by users based on the specific goal or objective of your Pinterest ad campaign.
Paid Impressions by Campaign metric measures the total number of times your ad is seen on Pinterest, broken down by different advertising campaigns. It helps you track the reach and visibility of your ads across various campaigns.
Engagement rate measures the frequency and depth of interactions with a Pinterest ad, showing how often users engage with the content by saving, clicking, or tapping on it.
The Paid CTR by Campaign metric measures the click-through rate (CTR) of your ads within specific campaigns on Pinterest, indicating the effectiveness of your campaign targeting and ad creative.
Paid CTR by Ad metric measures the click-through rate of your Pinterest ads, showing the percentage of users who clicked on your ad after seeing it. It helps analyze ad performance and effectiveness.
Earned Pin clicks by Campaign shows the number of clicks on your Pins that came from people saving and sharing your content within Pinterest, resulting in organic traffic to your website.
Save rate by Ad metric measures the percentage of users who save your ad to their boards on Pinterest, indicating interest or intent to revisit or take action in the future.