Databox

Pinterest Ads CPM

CPM (Cost Per Mille) is the cost paid by advertisers for a thousand impressions of their ad on Pinterest. It is a common metric used to measure ad performance and cost efficiency.

With Databox you can track all your metrics from various data sources in one place.

CPM 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPM"?
CPM (Cost Per Mille) is a metric used in advertising to represent the cost of reaching 1,000 people with an ad. It is calculated by dividing the total cost of the campaign by the total number of impressions and then multiplying by 1,000. CPM helps advertisers evaluate the efficiency and cost-effectiveness of their ad campaigns.
Example: A marketer running a campaign for a beauty brand on Pinterest wants to know the cost per thousand impressions to target their ads to users interested in skincare products.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPM using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPM on the Performance screen
  6. 6
    Get CPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPM
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Pinterest Ads integration with Databox Track CPM from Pinterest Ads in Databox GET STARTED

Pinterest Ads CPM included in Dashboard Templates 1

  • Live view

    Pinterest Ads Performance Overview

    Refine PPC and Social Media strategies with Databox's Pinterest Ads integration. Gain insights into Spend, Engagements, ROAS, and more for optimized Lead Generation, Sales Performance, and Ecommerce campaigns.

    Pinterest Ads

General

  • Description
    CPM (Cost Per Mille) is the cost paid by advertisers for a thousand impressions of their ad on Pinterest. It is a common metric used to measure ad performance and cost efficiency.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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