CPM (Cost Per Mille) is the cost paid by advertisers for a thousand impressions of their ad on Pinterest. It is a common metric used to measure ad performance and cost efficiency.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM using Databox, follow these steps:
Refine PPC and Social Media strategies with Databox's Pinterest Ads integration. Gain insights into Spend, Engagements, ROAS, and more for optimized Lead Generation, Sales Performance, and Ecommerce campaigns.
Paid Impressions represent the number of times your Pinterest ad was displayed to users during a paid campaign, indicating potential reach and visibility.
CPE by Campaign is the average cost per engagement for a specific Pinterest Ads campaign, calculated by dividing total spend by total engagements.
Earned CTR by Ad Group is the click-through rate of a Pinterest ad group divided by the total engagements on Pins from that group, providing insights into the ad performance relative to organic content.
Earned Outbound Clicks by Ad is a Pinterest Ads metric that measures the number of clicks on your ad that led users to an external website, resulting from shared or saved content.
Reach by Campaign is a metric that shows the unique number of Pinterest users who saw your ad within a specific campaign, providing insights into the overall audience reach and exposure.
ROAS by Ad Group is a metric that measures the revenue generated from each ad group relative to the amount spent on advertising. It helps in assessing the effectiveness and profitability of different ad groups in a Pinterest Ads campaign.
Order value by Ad Group is a metric in Pinterest Ads that measures the total value of purchases attributed to each specific ad group. It helps advertisers understand which ad groups drive the highest value in terms of sales revenue.
Paid Saves by Campaign measures the number of times users save a Pin from a specific ad campaign on Pinterest, indicating interest and potential future engagement.