Earned Video Views by Ad is the number of times people have watched at least 3 seconds of a video ad shared by others after engaging with the original ad.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned Video Views by Ad using Databox, follow these steps:
Impressions metric on Pinterest Ads measures the total number of times your ad is shown to users. It indicates the reach and visibility of your ad campaign among the target audience.
CPC by Campaign is the average cost per click within a specific Pinterest ad campaign, showing how much you are paying for each click generated.
CPM by Ad Group measures the cost per 1,000 impressions for each ad group in a Pinterest campaign, helping assess efficiency and performance.
CPE by Campaign is the average cost per engagement for a specific Pinterest Ads campaign, calculated by dividing total spend by total engagements.
Engagement Rate by Objective measures the level of interaction on a Pinterest Ad based on the campaign goal such as awareness, consideration, or conversion. It indicates how well the ad is engaging the target audience.
Frequency by Campaign is a metric that indicates the average number of times a person has seen an ad within a specific campaign. It helps measure ad fatigue and audience saturation.
Order value by Ad Group is a metric in Pinterest Ads that measures the total value of purchases attributed to each specific ad group. It helps advertisers understand which ad groups drive the highest value in terms of sales revenue.
Saves represent the number of times users save a Pin to their boards, indicating interest and potential for future engagement or purchase. Tracking Saves helps gauge content popularity and audience preferences for Pinterest Ads optimization.