Earned Video Views by Ad is the number of times people have watched at least 3 seconds of a video ad shared by others after engaging with the original ad.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned Video Views by Ad using Databox, follow these steps:
Paid Impressions by Ad Group measures the total number of times your ads were displayed to users within a specific ad group on Pinterest, helping evaluate ad performance and reach.
Earned Impressions by Campaign metric tracks the additional impressions generated from social engagement such as likes, shares, and comments on Pinterest Ads.
CPV by Campaign is the cost per view metric in Pinterest ads, showing cost incurred for each view of a promoted pin within specific campaign, helps measure video ad performance.
Earned Engagement by Ad measures the organic interactions (likes, shares, comments) generated by a Pinterest ad, showcasing its impact beyond paid reach.
CTR by Ad Group measures the click-through rate for different ad groups within a Pinterest Ads campaign, showing which groups are driving the most engagement and performance.
Paid CTR (Click-Through Rate) is a performance metric that measures the percentage of people who clicked on your ad after seeing it. It indicates the effectiveness of your ad in driving user engagement and interest.
Earned Saves is a metric that measures when a user saves (or repins) a promoted Pin to one of their own boards. It indicates high user interest and engagement with the content.
Earned Video Views by Campaign measures the total number of times your video content was viewed as a result of shares or reposts by users on Pinterest, indicating organic engagement and reach.