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Pinterest Ads Engagement Rate by Objective

Engagement Rate by Objective measures the level of interaction on a Pinterest Ad based on the campaign goal such as awareness, consideration, or conversion. It indicates how well the ad is engaging the target audience.

With Databox you can track all your metrics from various data sources in one place.

Engagement Rate by Objective 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement Rate by Objective"?
Engagement Rate by Objective is a metric in Pinterest Ads that calculates the percentage of user engagement with your content based on the specific goals or objectives you have set for your campaign. It measures actions such as saves, clicks, comments, and shares relative to the desired outcomes you are aiming to achieve, providing insights into the effectiveness of your ad strategy in driving meaningful interactions with your target audience.
Example: For a client aiming to increase brand awareness, analyzing the Engagement Rate by Objective metric on Pinterest can provide insights on the effectiveness of their campaigns in driving user interactions and engagement with their pins.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagement Rate by Objective in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement Rate by Objective using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement Rate by Objective on the Performance screen
  6. 6
    Get Engagement Rate by Objective performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement Rate by Objective
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Pinterest Ads integration with Databox Track Engagement Rate by Objective from Pinterest Ads in Databox GET STARTED

General

  • Description
    Engagement Rate by Objective measures the level of interaction on a Pinterest Ad based on the campaign goal such as awareness, consideration, or conversion. It indicates how well the ad is engaging the target audience.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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