ROAS (Return on Ad Spend) by Campaign metric measures the revenue generated compared to the ad spend for each specific advertising campaign on Pinterest. It indicates the effectiveness of each campaign in driving sales and helps optimize advertising strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ROAS by Campaign using Databox, follow these steps:
CPV by Campaign is the cost per view metric in Pinterest ads, showing cost incurred for each view of a promoted pin within specific campaign, helps measure video ad performance.
CPV by Ad Group is the cost per view metric that helps track how much you're paying for each video view within different ad groups on Pinterest.
Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.
Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.
Paid Pin clicks by Objective measures the number of clicks on a Pinterest ad based on the campaign objective set by the advertiser, such as increased brand awareness, website traffic, or app installs.
Paid Outbound Clicks measure the number of times users clicked on your ad and were directed to an external website or landing page. It indicates engagement and interest in your ad content.
Paid Saves by Ad is a metric that measures the number of times users have saved a Pin as a result of a paid advertisement on Pinterest. It indicates the engagement and interest generated by the ad.
Earned Saves by Campaign measures the number of times a pin from a Pinterest ad campaign is saved by users, indicating interest and potential for organic reach.