ROAS (Return on Ad Spend) by Campaign metric measures the revenue generated compared to the ad spend for each specific advertising campaign on Pinterest. It indicates the effectiveness of each campaign in driving sales and helps optimize advertising strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ROAS by Campaign using Databox, follow these steps:
Earned Impressions by Objective measures the number of additional impressions generated by user engagement with a Pinterest ad, boosting organic reach and awareness.
CPM (Cost Per Mille) is the cost paid by advertisers for a thousand impressions of their ad on Pinterest. It is a common metric used to measure ad performance and cost efficiency.
Paid Engagement by Campaign measure the interactions (likes, comments, shares) on Pinterest content as a result of advertising campaigns, providing insights on engagement levels.
Paid CTR (Click-Through Rate) is a performance metric that measures the percentage of people who clicked on your ad after seeing it. It indicates the effectiveness of your ad in driving user engagement and interest.
Earned Pin clicks by Ad is the number of clicks on your Promoted Pin from people who saved or re-pinned it, driving additional organic traffic to your website.
Order value by Ad Group is a metric in Pinterest Ads that measures the total value of purchases attributed to each specific ad group. It helps advertisers understand which ad groups drive the highest value in terms of sales revenue.
The Save rate by Ad Group metric in Pinterest Ads measures the percentage of users who save your ad to their boards, indicating high interest and potential for future engagement.
Earned Video Views by Ad is the number of times people have watched at least 3 seconds of a video ad shared by others after engaging with the original ad.