Cost Per Click (CPC) by Ad is a metric that measures the average cost an advertiser pays each time a viewer clicks on their ad on Pinterest. It helps assess the effectiveness of ad campaigns and budget allocation.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC by Ad using Databox, follow these steps:
Impressions metric on Pinterest Ads measures the total number of times your ad is shown to users. It indicates the reach and visibility of your ad campaign among the target audience.
Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.
Earned Pin clicks by Campaign shows the number of clicks on your Pins that came from people saving and sharing your content within Pinterest, resulting in organic traffic to your website.
ROAS (Return on Ad Spend) is a metric that measures the revenue generated for every dollar spent on advertising. It helps evaluate the effectiveness and efficiency of advertising campaigns.
Saves by Ad is a metric on Pinterest that tracks how many users save or bookmark your ad to their own boards, indicating interest and potential for future engagement or conversion.
Earned Saves by Campaign measures the number of times a pin from a Pinterest ad campaign is saved by users, indicating interest and potential for organic reach.
The Save rate by Ad Group metric in Pinterest Ads measures the percentage of users who save your ad to their boards, indicating high interest and potential for future engagement.
Video Views by Ad Group metric tracks the number of times a video ad has been viewed within each ad group on Pinterest, providing insights into which ad groups are driving the most views and engagement.