Earned Pin clicks by Campaign shows the number of clicks on your Pins that came from people saving and sharing your content within Pinterest, resulting in organic traffic to your website.
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Used to show comparisons between values.
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To track Earned Pin Clicks by Campaign using Databox, follow these steps:
Impressions by Ad is a metric that measures the number of times your ad has been displayed on Pinterest to users, showing how many opportunities there are for your ad to be seen.
Earned Impressions by Ad Group measures the number of additional impressions a Pinterest ad receives through saves, close-ups, and other engagements beyond its initial impression.
CPM (Cost Per Mille) is the cost paid by advertisers for a thousand impressions of their ad on Pinterest. It is a common metric used to measure ad performance and cost efficiency.
CTR by Campaign measures the click-through rate for each specific ad campaign on Pinterest. It helps track campaign performance by showing how many clicks an ad receives relative to the number of times it is shown.
Earned Pin clicks by Ad is the number of clicks on your Promoted Pin from people who saved or re-pinned it, driving additional organic traffic to your website.
ROAS by Ad Group is a metric that measures the revenue generated from each ad group relative to the amount spent on advertising. It helps in assessing the effectiveness and profitability of different ad groups in a Pinterest Ads campaign.
"Saves by Campaign measures the number of times users save a Pin from a specific ad campaign on Pinterest, indicating interest and intent to engage further."
The Save rate by Ad Group metric in Pinterest Ads measures the percentage of users who save your ad to their boards, indicating high interest and potential for future engagement.