Average video play time by Ad measures the average duration that users watched a video ad on Pinterest. It helps advertisers gauge viewer engagement and optimize their video content for better performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Video Play Time by Ad using Databox, follow these steps:
Impressions by Campaign metric measures the total number of times an ad from a specific campaign has been viewed by users on Pinterest, indicating the reach and visibility of the campaign.
Earned Impressions by Campaign metric tracks the additional impressions generated from social engagement such as likes, shares, and comments on Pinterest Ads.
Cost Per Click (CPC) by Ad is a metric that measures the average cost an advertiser pays each time a viewer clicks on their ad on Pinterest. It helps assess the effectiveness of ad campaigns and budget allocation.
Paid Engagement by Campaign measure the interactions (likes, comments, shares) on Pinterest content as a result of advertising campaigns, providing insights on engagement levels.
Earned Engagement by Ad measures the organic interactions (likes, shares, comments) generated by a Pinterest ad, showcasing its impact beyond paid reach.
The Engagement Rate by Ad Group metric measures the percentage of interactions (likes, comments, shares) received compared to the number of people who saw your ad within a specific ad group on Pinterest.
Click-through rate (CTR) measures the percentage of users who clicked on a Pinterest ad after seeing it. It indicates ad performance and user engagement.
The Earned Click-Through Rate (CTR) by Ad metric measures the percentage of clicks on a Pinterest ad that come from saves, sends, or close-ups.