Average video play time by Ad measures the average duration that users watched a video ad on Pinterest. It helps advertisers gauge viewer engagement and optimize their video content for better performance.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Video Play Time by Ad using Databox, follow these steps:
Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on their ad. It is a key metric used to measure the effectiveness and cost-efficiency of Pinterest advertising campaigns.
CPC by Campaign is the average cost per click within a specific Pinterest ad campaign, showing how much you are paying for each click generated.
Paid Engagement by Ad is a metric that measures the number of interactions or actions taken on a Pinterest ad as a result of paid promotion, such as saves, clicks, and comments.
Paid Pin clicks by Campaign is a metric that measures the total number of clicks on your Pinterest ads within a specific campaign, showing how effective each campaign is at driving traffic.
Earned Pin clicks by Ad Group measures the total clicks on Pins generated from the ad campaign. It shows engagement driven by users who interact with Pins after seeing the ad.
Paid Outbound Clicks by Ad Group measures the number of clicks on your ads that resulted in users leaving Pinterest to visit your website or landing page, broken down by specific ad groups.
Earned Saves by Campaign measures the number of times a pin from a Pinterest ad campaign is saved by users, indicating interest and potential for organic reach.
Paid Video Views by Ad metric measures the number of times a video ad has been viewed by users who were served the ad on the Pinterest platform after a paid promotion.