Paid Video Views by Ad metric measures the number of times a video ad has been viewed by users who were served the ad on the Pinterest platform after a paid promotion.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Video Views by Ad using Databox, follow these steps:
CPE by Campaign is the average cost per engagement for a specific Pinterest Ads campaign, calculated by dividing total spend by total engagements.
Engagements by Ad Group measures the total number of interactions (likes, comments, shares) of each ad group in your Pinterest Ads campaign.
Engagements by Ad metric measures the total number of interactions with your Pinterest Ads, including saves, clicks, comments, and more, indicating user engagement level.
Paid Engagement is a metric that measures interactions with Pinterest Ads, such as saves, clicks, and comments, that are generated from paid promotions.
Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.
Reach by Campaign is a metric that shows the unique number of Pinterest users who saw your ad within a specific campaign, providing insights into the overall audience reach and exposure.
ROAS (Return on Ad Spend) is a metric that measures the revenue generated from advertising compared to the amount spent on ads. It helps evaluate the effectiveness and profitability of advertising campaigns on platforms like Pinterest.
Average video play time by Ad Group is a metric that shows the average amount of time users watch a video within each ad group on Pinterest, helping to gauge audience engagement and optimize video content strategy.