Engagement rate by Ad measures the level of interaction and involvement that users have with a specific ad. It indicates the effectiveness of the ad in capturing the audience's attention and generating a response.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagement rate by Ad using Databox, follow these steps:
Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.
Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.
Paid Pin clicks by Campaign is a metric that measures the total number of clicks on your Pinterest ads within a specific campaign, showing how effective each campaign is at driving traffic.
Paid Pin clicks by Ad is a Pinterest Ads metric that measures the number of times users clicked on a promoted pin, indicating engagement and interest in the ad. This data helps advertisers assess the effectiveness of their campaigns.
Outbound Clicks by Ad measures the number of clicks on your Pinterest Ads that direct users to external websites, helping track the effectiveness of driving traffic off-platform.
Saves by Ad is a metric on Pinterest that tracks how many users save or bookmark your ad to their own boards, indicating interest and potential for future engagement or conversion.
Video Views by Ad is the number of times your promoted video has been viewed within the ad placements on Pinterest. It helps measure the effectiveness of your video ad campaign.
Paid Video Views is a metric that measures the number of times your video ad was viewed by users after being served as a paid ad on Pinterest, indicating engagement with your content.