DataboxDatabox Databox

Pinterest Ads Engagement rate by Ad

Engagement rate by Ad measures the level of interaction and involvement that users have with a specific ad. It indicates the effectiveness of the ad in capturing the audience's attention and generating a response.

With Databox you can track all your metrics from various data sources in one place.

Engagement rate by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagement rate by Ad"?
Engagement rate by ad measures the level of interaction or engagement your ads receive from your target audience. It is calculated by dividing the total number of engagements on an ad (such as likes, comments, shares, clicks) by the total number of impressions and then multiplying by 100 to get a percentage. A high engagement rate indicates that your ad is resonating well with your audience, while a low rate may suggest the need for adjustments to improve effectiveness and relevance. Tracking this metric helps to gauge the overall performance and impact of your ads on Pinterest.
Example: A fashion brand running a Pinterest ad campaign to promote a new collection tracks Engagement rate by Ad to measure user interaction with promoted Pins and assess campaign performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagement rate by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagement rate by Ad using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagement rate by Ad on the Performance screen
  6. 6
    Get Engagement rate by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagement rate by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Pinterest Ads integration with Databox Track Engagement rate by Ad from Pinterest Ads in Databox GET STARTED

General

  • Description
    Engagement rate by Ad measures the level of interaction and involvement that users have with a specific ad. It indicates the effectiveness of the ad in capturing the audience's attention and generating a response.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 90 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview