Reach is the total number of unique users who see your ad at least once in a given time period. It indicates the potential audience size reached by your campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Reach using Databox, follow these steps:
Paid Impressions by Ad metric measures the number of times your Pinterest ad is shown to users. It indicates the reach and visibility of your ad campaign.
Paid Impressions by Objective is a metric that measures the number of times a Pinterest ad is displayed to users based on the campaign objective chosen by the advertiser. It helps track ad visibility and campaign performance.
Earned CTR (Click-Through Rate) is the percentage of users who click on your ad after engaging with a Pin through saves, close-ups, or other interactions. It shows how effective your ad is at driving user engagement and interest.
Earned Pin clicks refer to the total number of times people clicked on your promoted pins after saving them to their own boards, indicating engagement and potential for organic reach.
Earned Pin clicks by Ad is the number of clicks on your Promoted Pin from people who saved or re-pinned it, driving additional organic traffic to your website.
Earned Outbound Clicks by Ad is a Pinterest Ads metric that measures the number of clicks on your ad that led users to an external website, resulting from shared or saved content.
Paid Saves is a Pinterest Ads metric that measures the number of times users save a Pin that they discovered through a paid promotion on the platform. It indicates engagement and potential for organic distribution.
Save Rate is the percentage of users who save a Pin to their board after viewing it. It measures engagement and interest in the content, helping in assessing the success of Pinterest Ads.