Reach is the total number of unique users who see your ad at least once in a given time period. It indicates the potential audience size reached by your campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Reach using Databox, follow these steps:
Paid Impressions represent the number of times your Pinterest ad was displayed to users during a paid campaign, indicating potential reach and visibility.
Paid Impressions by Campaign metric measures the total number of times your ad is seen on Pinterest, broken down by different advertising campaigns. It helps you track the reach and visibility of your ads across various campaigns.
Earned Impressions by Ad Group measures the number of additional impressions a Pinterest ad receives through saves, close-ups, and other engagements beyond its initial impression.
Cost Per Click (CPC) by Ad is a metric that measures the average cost an advertiser pays each time a viewer clicks on their ad on Pinterest. It helps assess the effectiveness of ad campaigns and budget allocation.
CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
Paid CTR by Ad metric measures the click-through rate of your Pinterest ads, showing the percentage of users who clicked on your ad after seeing it. It helps analyze ad performance and effectiveness.
Earned Pin clicks by Campaign shows the number of clicks on your Pins that came from people saving and sharing your content within Pinterest, resulting in organic traffic to your website.
Frequency by Ad is a metric in Pinterest Ads that shows how many times, on average, a user has seen a specific ad. It helps measure ad fatigue and optimal reach.