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Reach is the total number of unique users who see your ad at least once in a given time period. It indicates the potential audience size reached by your campaign.

With Databox you can track all your metrics from various data sources in one place.

Reach 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Reach"?
Reach is a key performance indicator in Pinterest Ads that measures the total number of unique users who see your ad during a specific time period. It helps you understand the potential audience size that your ad is reaching and how many individuals are being exposed to your brand or message. Increasing reach can help improve brand awareness and campaign visibility.
Example: For a skincare brand launching a new product, using the Reach metric to measure how many unique users saw their Pinterest ad over a specific time period can help gauge brand awareness.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Reach in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Reach using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Reach on the Performance screen
  6. 6
    Get Reach performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Reach
Pinterest Ads integration with Databox Track Reach from Pinterest Ads in Databox GET STARTED

General

  • Description
    Reach is the total number of unique users who see your ad at least once in a given time period. It indicates the potential audience size reached by your campaign.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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