Paid Impressions by Objective is a metric that measures the number of times a Pinterest ad is displayed to users based on the campaign objective chosen by the advertiser. It helps track ad visibility and campaign performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Impressions by Objective using Databox, follow these steps:
CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
Earned Engagement by Campaign measures the organic interactions and activity generated from a Pinterest ad campaign, indicating its impact beyond paid promotion.
The Engagement Rate by Campaign metric measures the level of interaction with a specific ad campaign on Pinterest, indicating the effectiveness of the content in capturing and retaining the audience's attention.
Frequency is a metric that indicates the average number of times a person has seen your ad. It helps measure ad exposure and avoid ad fatigue by showing when your ad is being repeated to the same audience too often.
Reach is the total number of unique users who see your ad at least once in a given time period. It indicates the potential audience size reached by your campaign.
Reach by Ad measures the number of unique people who saw your ad at least once. It is the total audience reached by your ad campaign across different channels.
Video Views by Ad Group metric tracks the number of times a video ad has been viewed within each ad group on Pinterest, providing insights into which ad groups are driving the most views and engagement.
Video Views by Ad is the number of times your promoted video has been viewed within the ad placements on Pinterest. It helps measure the effectiveness of your video ad campaign.