Earned Saves by Ad Group measures the number of times a user saves a pin from your ad to their own Pinterest boards, increasing organic visibility.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned Saves by Ad Group using Databox, follow these steps:
Earned Impressions refer to the number of times users see a Pinterest ad as a result of social actions taken by others, such as saves, close-ups, or clicks.
Earned Engagement by Campaign measures the organic interactions and activity generated from a Pinterest ad campaign, indicating its impact beyond paid promotion.
Earned Pin clicks by Ad Group measures the total clicks on Pins generated from the ad campaign. It shows engagement driven by users who interact with Pins after seeing the ad.
Frequency is a metric that indicates the average number of times a person has seen your ad. It helps measure ad exposure and avoid ad fatigue by showing when your ad is being repeated to the same audience too often.
Reach is the total number of unique users who see your ad at least once in a given time period. It indicates the potential audience size reached by your campaign.
Save rate by Ad metric measures the percentage of users who save your ad to their boards on Pinterest, indicating interest or intent to revisit or take action in the future.
Video Views by Ad Group metric tracks the number of times a video ad has been viewed within each ad group on Pinterest, providing insights into which ad groups are driving the most views and engagement.
Earned Video Views by Ad Group measures the number of views generated from people who watched your video ad and then went on to view other related videos or content on Pinterest.