Frequency by Ad Group shows how many times, on average, an individual has seen an ad within a specific ad group on Pinterest. It helps track ad fatigue and audience saturation.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Ad Group using Databox, follow these steps:
Impressions by Objective measures the total number of times your ad was seen by users based on the specific goal or objective of your Pinterest ad campaign.
Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on their ad. It is a key metric used to measure the effectiveness and cost-efficiency of Pinterest advertising campaigns.
CPM (Cost Per Mille) is the cost paid by advertisers for a thousand impressions of their ad on Pinterest. It is a common metric used to measure ad performance and cost efficiency.
Paid Engagement by Objective is a Pinterest Ads metric that measures the total engagement (clicks, saves, etc.) generated by a specific campaign objective chosen by the advertiser. It helps track performance and assess the effectiveness of the campaign in meeting its intended goal.
Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.
The Engagement Rate by Campaign metric measures the level of interaction with a specific ad campaign on Pinterest, indicating the effectiveness of the content in capturing and retaining the audience's attention.
Reach is the total number of unique users who see your ad at least once in a given time period. It indicates the potential audience size reached by your campaign.
Paid Video Views by Ad Group is the total number of times a video ad has been viewed within a specific ad group on Pinterest, after a user clicked on or engaged with the ad.