Average video play time is the average duration viewers watch a video ad on Pinterest, providing insights into engagement levels and effectiveness of the video content.
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CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
Engagements by Ad Group measures the total number of interactions (likes, comments, shares) of each ad group in your Pinterest Ads campaign.
Earned Engagement by Ad measures the organic interactions (likes, shares, comments) generated by a Pinterest ad, showcasing its impact beyond paid reach.
Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.
Earned CTR by Campaign measures the click-through rate of users who engaged with a Pinterest ad and later interacted organically with your brand's Pinterest profile or content. This metric indicates the effectiveness of your ad in driving further engagement.
The Earned Click-Through Rate (CTR) by Ad metric measures the percentage of clicks on a Pinterest ad that come from saves, sends, or close-ups.
Paid Saves by Ad is a metric that measures the number of times users have saved a Pin as a result of a paid advertisement on Pinterest. It indicates the engagement and interest generated by the ad.
The Average video play time by Campaign metric measures the average duration that users watch a video within a specific advertising campaign on Pinterest. It helps assess viewer engagement and content effectiveness.