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Pinterest Ads Average Video Play Time

Average video play time is the average duration viewers watch a video ad on Pinterest, providing insights into engagement levels and effectiveness of the video content.

With Databox you can track all your metrics from various data sources in one place.

Average Video Play Time 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Video Play Time"?
Average video play time is a key metric in Pinterest Ads that measures the average amount of time users spent watching your video content. It provides valuable insight into audience engagement and helps advertisers understand the effectiveness of their video ads in capturing and retaining viewer attention. Monitoring this metric can help optimize video content to improve performance and drive better results in Pinterest advertising campaigns.
Example: Measuring the average video play time on Pinterest Ads can help determine which holiday recipe tutorial is most engaging and guide future content creation for a food brand.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Average Video Play Time in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Video Play Time using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Video Play Time on the Performance screen
  6. 6
    Get Average Video Play Time performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Video Play Time
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Pinterest Ads integration with Databox Track Average Video Play Time from Pinterest Ads in Databox GET STARTED

General

  • Description
    Average video play time is the average duration viewers watch a video ad on Pinterest, providing insights into engagement levels and effectiveness of the video content.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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