CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
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Used to show comparisons between values.
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To track CPM by Campaign using Databox, follow these steps:
Earned Impressions by Ad is the total number of times your ad appeared on Pinterest through user sharing or engagement, amplifying your reach organically.
CPE by Campaign is the average cost per engagement for a specific Pinterest Ads campaign, calculated by dividing total spend by total engagements.
Paid Engagement by Ad is a metric that measures the number of interactions or actions taken on a Pinterest ad as a result of paid promotion, such as saves, clicks, and comments.
Engagement rate measures the frequency and depth of interactions with a Pinterest ad, showing how often users engage with the content by saving, clicking, or tapping on it.
Engagement rate by Ad measures the level of interaction and involvement that users have with a specific ad. It indicates the effectiveness of the ad in capturing the audience's attention and generating a response.
Paid Pin clicks by Ad is a Pinterest Ads metric that measures the number of times users clicked on a promoted pin, indicating engagement and interest in the ad. This data helps advertisers assess the effectiveness of their campaigns.
Frequency by Ad Group shows how many times, on average, an individual has seen an ad within a specific ad group on Pinterest. It helps track ad fatigue and audience saturation.
Earned Saves is a metric that measures when a user saves (or repins) a promoted Pin to one of their own boards. It indicates high user interest and engagement with the content.