CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPM by Campaign using Databox, follow these steps:
Spend by Objective is a metric that shows how much money has been spent on Pinterest Ads campaigns based on the specific advertising objective chosen by the advertiser.
Cost Per Click (CPC) by Ad is a metric that measures the average cost an advertiser pays each time a viewer clicks on their ad on Pinterest. It helps assess the effectiveness of ad campaigns and budget allocation.
Paid Engagement by Objective is a Pinterest Ads metric that measures the total engagement (clicks, saves, etc.) generated by a specific campaign objective chosen by the advertiser. It helps track performance and assess the effectiveness of the campaign in meeting its intended goal.
Earned Engagement by Objective measures how effectively Pinterest Ads drive user interactions (such as saves, clicks, or comments) related to campaign goals.
Paid Saves by Ad is a metric that measures the number of times users have saved a Pin as a result of a paid advertisement on Pinterest. It indicates the engagement and interest generated by the ad.
The Save rate by Ad Group metric in Pinterest Ads measures the percentage of users who save your ad to their boards, indicating high interest and potential for future engagement.
Video Views by Ad Group metric tracks the number of times a video ad has been viewed within each ad group on Pinterest, providing insights into which ad groups are driving the most views and engagement.
Average video play time is the average duration viewers watch a video ad on Pinterest, providing insights into engagement levels and effectiveness of the video content.