The Save rate by Ad Group metric in Pinterest Ads measures the percentage of users who save your ad to their boards, indicating high interest and potential for future engagement.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Save Rate by Ad Group using Databox, follow these steps:
CPE (Cost Per Engagement) is a metric that measures the cost an advertiser pays for each viewer interaction with their ad, such as clicks, likes, shares, or comments on Pinterest.
Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.
Engagement Rate by Objective measures the level of interaction on a Pinterest Ad based on the campaign goal such as awareness, consideration, or conversion. It indicates how well the ad is engaging the target audience.
Reach by Campaign is a metric that shows the unique number of Pinterest users who saw your ad within a specific campaign, providing insights into the overall audience reach and exposure.
Earned Saves by Ad is a metric on Pinterest that measures the number of times people save a Promoted Pin to their boards after engaging with the ad. It shows organic interest and potential for future engagement.
Save rate by Ad metric measures the percentage of users who save your ad to their boards on Pinterest, indicating interest or intent to revisit or take action in the future.
Paid Video Views by Campaign is a metric that measures the number of views on your video ads served through a specific Pinterest ad campaign.
Average video play time is the average duration viewers watch a video ad on Pinterest, providing insights into engagement levels and effectiveness of the video content.