Outbound Clicks by Ad measures the number of clicks on your Pinterest Ads that direct users to external websites, helping track the effectiveness of driving traffic off-platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Outbound Clicks by Ad using Databox, follow these steps:
Earned Impressions by Campaign metric tracks the additional impressions generated from social engagement such as likes, shares, and comments on Pinterest Ads.
CTR by Ad Group measures the click-through rate for different ad groups within a Pinterest Ads campaign, showing which groups are driving the most engagement and performance.
Click-through rate (CTR) by Ad is a key metric in Pinterest Ads that shows the percentage of people who clicked on a specific ad after seeing it, helping to measure ad effectiveness.
Pin clicks by Objective is a metric that shows the number of clicks on Pins based on the specific advertising objective set for the campaign, helping to gauge performance and optimize strategies accordingly.
Paid Outbound Clicks by Ad Group measures the number of clicks on your ads that resulted in users leaving Pinterest to visit your website or landing page, broken down by specific ad groups.
Saves represent the number of times users save a Pin to their boards, indicating interest and potential for future engagement or purchase. Tracking Saves helps gauge content popularity and audience preferences for Pinterest Ads optimization.
Paid Video Views by Ad metric measures the number of times a video ad has been viewed by users who were served the ad on the Pinterest platform after a paid promotion.
Average video play time by Ad Group is a metric that shows the average amount of time users watch a video within each ad group on Pinterest, helping to gauge audience engagement and optimize video content strategy.