CPV (Cost Per View) is a metric used in Pinterest Ads to measure the cost an advertiser pays each time a user views their promoted pin. It helps assess campaign efficiency and drive brand awareness.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPV using Databox, follow these steps:
Impressions by Campaign metric measures the total number of times an ad from a specific campaign has been viewed by users on Pinterest, indicating the reach and visibility of the campaign.
Cost Per Click (CPC) by Ad is a metric that measures the average cost an advertiser pays each time a viewer clicks on their ad on Pinterest. It helps assess the effectiveness of ad campaigns and budget allocation.
Engagements metric on Pinterest Ads measures actions users take with your ad, like clicks, saves, comments, and close-ups. It shows how engaged your audience is with your content.
Paid Engagement by Ad is a metric that measures the number of interactions or actions taken on a Pinterest ad as a result of paid promotion, such as saves, clicks, and comments.
Reach by Ad Group is a metric that shows the unique number of users who saw your ad within a specific ad group, indicating the potential audience reached by your campaign.
The Order value by Campaign metric measures the total revenue generated from each advertising campaign on Pinterest, providing insights into the effectiveness of each campaign in driving sales and ROI.
Order value by Ad is a metric that measures the average value of orders generated by a specific Pinterest ad. It helps in determining the effectiveness and ROI of the ad campaign.
Paid Video Views by Ad metric measures the number of times a video ad has been viewed by users who were served the ad on the Pinterest platform after a paid promotion.