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Pinterest Ads CPV

CPV (Cost Per View) is a metric used in Pinterest Ads to measure the cost an advertiser pays each time a user views their promoted pin. It helps assess campaign efficiency and drive brand awareness.

With Databox you can track all your metrics from various data sources in one place.

CPV 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPV"?
CPV stands for Cost Per View and is a digital advertising metric that calculates the cost advertisers pay each time a user views their video ad. It is commonly used in platforms like Pinterest to track the cost-effectiveness of video campaigns. CPV helps advertisers measure ROI and optimize their ad spending by understanding the cost associated with each viewer engagement.
Example: A company is running a Pinterest video campaign and wants to analyze the cost of each view. They use the CPV metric to understand the effectiveness and optimize budget allocation for top performing videos.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CPV in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPV using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPV on the Performance screen
  6. 6
    Get CPV performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPV
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Pinterest Ads integration with Databox Track CPV from Pinterest Ads in Databox GET STARTED

General

  • Description
    CPV (Cost Per View) is a metric used in Pinterest Ads to measure the cost an advertiser pays each time a user views their promoted pin. It helps assess campaign efficiency and drive brand awareness.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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