Engagements by Ad Group measures the total number of interactions (likes, comments, shares) of each ad group in your Pinterest Ads campaign.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engagements by Ad Group using Databox, follow these steps:
Engagements metric on Pinterest Ads measures actions users take with your ad, like clicks, saves, comments, and close-ups. It shows how engaged your audience is with your content.
Paid CTR by Ad Group measures the click-through rate of your Pinterest ads within specific ad groups, showing the effectiveness of each group's targeting and messaging.
Pin clicks by Campaign is a metric that measures the total number of clicks generated by Pinterest Ads within a specific campaign, indicating the engagement level and effectiveness of the campaign in driving traffic to the advertiser's website or landing page.
Paid Pin clicks by Ad Group metric measures the number of clicks received on Pinterest Ads within specific ad groups, providing insights on ad performance and user engagement.
Earned Pin clicks by Ad Group measures the total clicks on Pins generated from the ad campaign. It shows engagement driven by users who interact with Pins after seeing the ad.
Outbound Clicks by Campaign is a metric that measures the number of times users clicked on your ad to visit your website or landing page, broken down by specific campaigns.
Paid Video Views by Campaign is a metric that measures the number of views on your video ads served through a specific Pinterest ad campaign.
Average video play time by Ad measures the average duration that users watched a video ad on Pinterest. It helps advertisers gauge viewer engagement and optimize their video content for better performance.