Databox

Pinterest Ads Engagements by Ad Group

Engagements by Ad Group measures the total number of interactions (likes, comments, shares) of each ad group in your Pinterest Ads campaign.

With Databox you can track all your metrics from various data sources in one place.

Engagements by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Engagements by Ad Group"?
The Engagements by Ad Group metric measures the total number of interactions users have with Pinterest ads within specific ad groups. This includes clicks, saves, comments, and more, providing insight into how engaging and effective each ad group is at driving user interaction and interest. Tracking this metric helps optimize ad performance and improve overall campaign results.
Example: Analyzing Engagements by Ad Group helps a travel company identify which ad groups are generating the most user interactions, allowing them to optimize their campaigns for higher engagement rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Engagements by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Engagements by Ad Group using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Engagements by Ad Group on the Performance screen
  6. 6
    Get Engagements by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Engagements by Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track Engagements by Ad Group from Pinterest Ads in Databox GET STARTED

General

  • Description
    Engagements by Ad Group measures the total number of interactions (likes, comments, shares) of each ad group in your Pinterest Ads campaign.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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