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Pinterest Ads CPE

CPE (Cost Per Engagement) is a metric that measures the cost an advertiser pays for each viewer interaction with their ad, such as clicks, likes, shares, or comments on Pinterest.

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CPE 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPE"?
Cost Per Engagement (CPE) is a metric used in Pinterest Ads to measure the cost incurred for each engagement (such as clicks, close-ups, or saves) on a promoted pin. It is calculated by dividing the total cost of the ad campaign by the total number of engagements generated. CPE helps advertisers understand the effectiveness of their Pinterest campaigns and optimize their targeting and creative elements to drive better engagement at a lower cost.
Example: In a Pinterest Ads campaign promoting a beauty brand, the Cost Per Engagement (CPE) metric is used to track the cost incurred for each user interacting with a promoted makeup tutorial Pin.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CPE in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPE using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPE on the Performance screen
  6. 6
    Get CPE performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPE
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track CPE from Pinterest Ads in Databox GET STARTED

General

  • Description
    CPE (Cost Per Engagement) is a metric that measures the cost an advertiser pays for each viewer interaction with their ad, such as clicks, likes, shares, or comments on Pinterest.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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