CPE (Cost Per Engagement) is a metric that measures the cost an advertiser pays for each viewer interaction with their ad, such as clicks, likes, shares, or comments on Pinterest.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPE using Databox, follow these steps:
Cost Per Click (CPC) by Ad is a metric that measures the average cost an advertiser pays each time a viewer clicks on their ad on Pinterest. It helps assess the effectiveness of ad campaigns and budget allocation.
Engagements metric on Pinterest Ads measures actions users take with your ad, like clicks, saves, comments, and close-ups. It shows how engaged your audience is with your content.
The Engagement Rate by Ad Group metric measures the percentage of interactions (likes, comments, shares) received compared to the number of people who saw your ad within a specific ad group on Pinterest.
The Paid CTR by Campaign metric measures the click-through rate (CTR) of your ads within specific campaigns on Pinterest, indicating the effectiveness of your campaign targeting and ad creative.
"Pin clicks by Ad Group is a metric that measures the number of clicks on your promoted Pins grouped by specific ad campaigns, helping you track performance and optimize for better results on Pinterest Ads."
Earned Saves by Ad Group measures the number of times a user saves a pin from your ad to their own Pinterest boards, increasing organic visibility.
Video Views by Ad is the number of times your promoted video has been viewed within the ad placements on Pinterest. It helps measure the effectiveness of your video ad campaign.
Paid Video Views by Campaign is a metric that measures the number of views on your video ads served through a specific Pinterest ad campaign.