Impressions by Objective measures the total number of times your ad was seen by users based on the specific goal or objective of your Pinterest ad campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Objective using Databox, follow these steps:
The Spend by Ad metric measures the total amount spent on each individual ad campaign on Pinterest, providing insights into budget allocation and performance analysis.
Impressions metric on Pinterest Ads measures the total number of times your ad is shown to users. It indicates the reach and visibility of your ad campaign among the target audience.
CPM (Cost Per Mille) is the cost paid by advertisers for a thousand impressions of their ad on Pinterest. It is a common metric used to measure ad performance and cost efficiency.
CPV by Campaign is the cost per view metric in Pinterest ads, showing cost incurred for each view of a promoted pin within specific campaign, helps measure video ad performance.
Earned Engagement measures the interactions (likes, comments, shares) generated on Pinterest from users beyond the original promoted content. It indicates audience involvement and organic reach.
The Engagement Rate by Ad Group metric measures the percentage of interactions (likes, comments, shares) received compared to the number of people who saw your ad within a specific ad group on Pinterest.
Earned Pin clicks by Campaign shows the number of clicks on your Pins that came from people saving and sharing your content within Pinterest, resulting in organic traffic to your website.
Order value by Ad is a metric that measures the average value of orders generated by a specific Pinterest ad. It helps in determining the effectiveness and ROI of the ad campaign.