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Pinterest Ads Impressions by Objective

Impressions by Objective measures the total number of times your ad was seen by users based on the specific goal or objective of your Pinterest ad campaign.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Objective 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Objective"?
Impressions by Objective is a metric in Pinterest Ads that measures the total number of times your ad was displayed to users based on the campaign objective you selected. It shows how many times your ad was potentially seen by the target audience, helping you understand the reach and visibility of your ad campaigns in relation to your marketing goals.
Example: For a clothing brand running a brand awareness campaign, tracking Impressions by Objective helps measure how many Pinterest users have seen their ads, aiding in gauging campaign reach.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Objective in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Objective using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Objective on the Performance screen
  6. 6
    Get Impressions by Objective performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Objective
Pinterest Ads integration with Databox Track Impressions by Objective from Pinterest Ads in Databox GET STARTED

General

  • Description
    Impressions by Objective measures the total number of times your ad was seen by users based on the specific goal or objective of your Pinterest ad campaign.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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