Paid Impressions by Ad Group measures the total number of times your ads were displayed to users within a specific ad group on Pinterest, helping evaluate ad performance and reach.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid Impressions by Ad Group using Databox, follow these steps:
CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
Earned Engagement by Ad measures the organic interactions (likes, shares, comments) generated by a Pinterest ad, showcasing its impact beyond paid reach.
Paid Pin clicks is the number of times users clicked on a promoted pin on Pinterest, showing engagement and interest in the advertised content.
Frequency is a metric that indicates the average number of times a person has seen your ad. It helps measure ad exposure and avoid ad fatigue by showing when your ad is being repeated to the same audience too often.
The Order value by Campaign metric measures the total revenue generated from each advertising campaign on Pinterest, providing insights into the effectiveness of each campaign in driving sales and ROI.
Order value by Ad Group is a metric in Pinterest Ads that measures the total value of purchases attributed to each specific ad group. It helps advertisers understand which ad groups drive the highest value in terms of sales revenue.
Paid Saves by Campaign measures the number of times users save a Pin from a specific ad campaign on Pinterest, indicating interest and potential future engagement.
Earned Saves is a metric that measures when a user saves (or repins) a promoted Pin to one of their own boards. It indicates high user interest and engagement with the content.