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Pinterest Ads Frequency

Frequency is a metric that indicates the average number of times a person has seen your ad. It helps measure ad exposure and avoid ad fatigue by showing when your ad is being repeated to the same audience too often.

With Databox you can track all your metrics from various data sources in one place.

Frequency 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Frequency"?
Frequency is a key metric in Pinterest Ads that indicates the average number of times users have seen your ad. It is calculated by dividing the total number of impressions by the total number of people reached. A high frequency may lead to ad fatigue and decreased performance, while a low frequency may indicate the need to increase reach or engagement. Monitoring frequency helps optimize ad delivery and campaign effectiveness.
Example: Monitoring the frequency metric on a Pinterest ad campaign can help ensure that your target audience is not being shown the same ad too many times, preventing ad fatigue and maximizing ad performance.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Frequency in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency on the Performance screen
  6. 6
    Get Frequency performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Pinterest Ads integration with Databox Track Frequency from Pinterest Ads in Databox GET STARTED

General

  • Description
    Frequency is a metric that indicates the average number of times a person has seen your ad. It helps measure ad exposure and avoid ad fatigue by showing when your ad is being repeated to the same audience too often.

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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