Spend by Ad Group represents the total amount of money spent on advertising within specific ad groups on Pinterest, helping track campaign performance and optimize strategies.
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Used to show comparisons between values.
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To track Spend by Ad Group using Databox, follow these steps:
Refine PPC and Social Media strategies with Databox's Pinterest Ads integration. Gain insights into Spend, Engagements, ROAS, and more for optimized Lead Generation, Sales Performance, and Ecommerce campaigns.
The Spend metric in Pinterest Ads refers to the amount of money you have spent on your ad campaigns to reach your target audience and promote your products or services on the platform.
Paid Impressions by Ad metric measures the number of times your Pinterest ad is shown to users. It indicates the reach and visibility of your ad campaign.
Earned CTR by Campaign measures the click-through rate of users who engaged with a Pinterest ad and later interacted organically with your brand's Pinterest profile or content. This metric indicates the effectiveness of your ad in driving further engagement.
Outbound Clicks by Campaign is a metric that measures the number of times users clicked on your ad to visit your website or landing page, broken down by specific campaigns.
Outbound Clicks by Ad Group measures the number of clicks on an ad that lead users to external websites or landing pages, showing which ad groups drive the most traffic.
Saves by Ad is a metric on Pinterest that tracks how many users save or bookmark your ad to their own boards, indicating interest and potential for future engagement or conversion.
Save Rate is the percentage of users who save a Pin to their board after viewing it. It measures engagement and interest in the content, helping in assessing the success of Pinterest Ads.
Paid Video Views by Ad Group is the total number of times a video ad has been viewed within a specific ad group on Pinterest, after a user clicked on or engaged with the ad.