Earned Video Views by Ad Group measures the number of views generated from people who watched your video ad and then went on to view other related videos or content on Pinterest.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned Video Views by Ad Group using Databox, follow these steps:
Impressions metric on Pinterest Ads measures the total number of times your ad is shown to users. It indicates the reach and visibility of your ad campaign among the target audience.
Cost Per Click (CPC) is the amount an advertiser pays each time a user clicks on their ad. It is a key metric used to measure the effectiveness and cost-efficiency of Pinterest advertising campaigns.
CPV by Ad Group is the cost per view metric that helps track how much you're paying for each video view within different ad groups on Pinterest.
CTR by Campaign measures the click-through rate for each specific ad campaign on Pinterest. It helps track campaign performance by showing how many clicks an ad receives relative to the number of times it is shown.
Frequency is a metric that indicates the average number of times a person has seen your ad. It helps measure ad exposure and avoid ad fatigue by showing when your ad is being repeated to the same audience too often.
The Order value by Campaign metric measures the total revenue generated from each advertising campaign on Pinterest, providing insights into the effectiveness of each campaign in driving sales and ROI.
Earned Saves by Ad is a metric on Pinterest that measures the number of times people save a Promoted Pin to their boards after engaging with the ad. It shows organic interest and potential for future engagement.
Video Views by Campaign is a metric that measures the total number of times a video ad within a specific campaign has been viewed by users on Pinterest, providing insights into the effectiveness and engagement of your video content.