Impressions by Ad Group measures the total number of times ads from a specific ad group were displayed to users on Pinterest. It helps evaluate the reach and visibility of each ad group.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad Group using Databox, follow these steps:
Refine PPC and Social Media strategies with Databox's Pinterest Ads integration. Gain insights into Spend, Engagements, ROAS, and more for optimized Lead Generation, Sales Performance, and Ecommerce campaigns.
CPV (Cost Per View) is a metric used in Pinterest Ads to measure the cost an advertiser pays each time a user views their promoted pin. It helps assess campaign efficiency and drive brand awareness.
Pin Clicks is a metric that measures the number of times people click on the pins in your ads, leading them to your website or landing page. It indicates engagement and interest in your content.
Paid Pin clicks by Campaign is a metric that measures the total number of clicks on your Pinterest ads within a specific campaign, showing how effective each campaign is at driving traffic.
Earned Pin clicks by Ad Group measures the total clicks on Pins generated from the ad campaign. It shows engagement driven by users who interact with Pins after seeing the ad.
Outbound Clicks by Campaign is a metric that measures the number of times users clicked on your ad to visit your website or landing page, broken down by specific campaigns.
Earned Outbound Clicks by Campaign is a metric that measures the number of clicks on your Pinterest ads that drive users to external sites, gained through organic interaction.
Earned Saves by Campaign measures the number of times a pin from a Pinterest ad campaign is saved by users, indicating interest and potential for organic reach.
Earned Video Views by Campaign measures the total number of times your video content was viewed as a result of shares or reposts by users on Pinterest, indicating organic engagement and reach.