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Pinterest Ads CPE by Ad Group

CPE by Ad Group measures the average cost per engagement for each individual ad group on Pinterest, showing effectiveness of targeting and creative.

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CPE by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPE by Ad Group"?
CPE (Cost Per Engagement) by Ad Group is a metric used in Pinterest Ads to measure the cost of each engagement (like, click, comment, or save) generated by an individual ad group. It helps advertisers understand the efficiency of their ad groups in driving meaningful interactions with users on the platform. A lower CPE indicates higher value and better performance.
Example: Example: Analyzing the CPE by Ad Group metric allows you to identify which ad groups are driving the most efficient engagement on Pinterest, helping you optimize your campaign strategies accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPE by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPE by Ad Group using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPE by Ad Group on the Performance screen
  6. 6
    Get CPE by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPE by Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track CPE by Ad Group from Pinterest Ads in Databox GET STARTED

General

  • Description
    CPE by Ad Group measures the average cost per engagement for each individual ad group on Pinterest, showing effectiveness of targeting and creative.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly and monthly.
  • Custom Relative Periods
    No
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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