CPE by Ad Group measures the average cost per engagement for each individual ad group on Pinterest, showing effectiveness of targeting and creative.
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Used to show comparisons between values.
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To track CPE by Ad Group using Databox, follow these steps:
Earned Impressions by Ad is the total number of times your ad appeared on Pinterest through user sharing or engagement, amplifying your reach organically.
CPM by Ad Group measures the cost per 1,000 impressions for each ad group in a Pinterest campaign, helping assess efficiency and performance.
Earned Engagement by Ad measures the organic interactions (likes, shares, comments) generated by a Pinterest ad, showcasing its impact beyond paid reach.
CTR by Campaign measures the click-through rate for each specific ad campaign on Pinterest. It helps track campaign performance by showing how many clicks an ad receives relative to the number of times it is shown.
The Paid CTR by Campaign metric measures the click-through rate (CTR) of your ads within specific campaigns on Pinterest, indicating the effectiveness of your campaign targeting and ad creative.
Paid Pin clicks is the number of times users clicked on a promoted pin on Pinterest, showing engagement and interest in the advertised content.
Frequency by Campaign is a metric that indicates the average number of times a person has seen an ad within a specific campaign. It helps measure ad fatigue and audience saturation.
Earned Video Views by Ad is the number of times people have watched at least 3 seconds of a video ad shared by others after engaging with the original ad.