Earned Impressions by Ad is the total number of times your ad appeared on Pinterest through user sharing or engagement, amplifying your reach organically.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned Impressions by Ad using Databox, follow these steps:
Impressions by Ad Group measures the total number of times ads from a specific ad group were displayed to users on Pinterest. It helps evaluate the reach and visibility of each ad group.
CPM by Campaign is a metric that calculates the cost per thousand impressions for each individual advertising campaign on Pinterest, helping advertisers evaluate the efficiency of their campaigns.
Paid Engagement by Ad is a metric that measures the number of interactions or actions taken on a Pinterest ad as a result of paid promotion, such as saves, clicks, and comments.
Click-through rate (CTR) measures the percentage of users who clicked on a Pinterest ad after seeing it. It indicates ad performance and user engagement.
Paid Outbound Clicks by Ad Group measures the number of clicks on your ads that resulted in users leaving Pinterest to visit your website or landing page, broken down by specific ad groups.
Earned Outbound Clicks by Campaign is a metric that measures the number of clicks on your Pinterest ads that drive users to external sites, gained through organic interaction.
The Paid Saves by Ad Group metric measures the number of times users saved a promoted pin to their boards on Pinterest, indicating strong interest and potential for further engagement.
Paid Video Views by Ad metric measures the number of times a video ad has been viewed by users who were served the ad on the Pinterest platform after a paid promotion.