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Pinterest Ads Earned Impressions by Ad Group

Earned Impressions by Ad Group measures the number of additional impressions a Pinterest ad receives through saves, close-ups, and other engagements beyond its initial impression.

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Earned Impressions by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Earned Impressions by Ad Group"?
Earned Impressions by Ad Group is a metric in Pinterest Ads that shows the number of additional impressions generated by users interacting with your ad content. These impressions are considered earned because they result from actions like saves, close-ups, or re-pins, indicating a higher level of engagement. This metric helps measure the overall reach and impact of your ad campaigns beyond the initial paid impressions.
Example: An advertiser runs a campaign promoting yoga apparel on Pinterest. The Earned Impressions by Ad Group metric shows how many additional views the Pins received through user interactions, boosting visibility beyond the initial paid impressions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Earned Impressions by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Earned Impressions by Ad Group using Databox, follow these steps:

  1. 1
    Connect Pinterest Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Earned Impressions by Ad Group on the Performance screen
  6. 6
    Get Earned Impressions by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Earned Impressions by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Pinterest Ads integration with Databox Track Earned Impressions by Ad Group from Pinterest Ads in Databox GET STARTED

General

  • Description
    Earned Impressions by Ad Group measures the number of additional impressions a Pinterest ad receives through saves, close-ups, and other engagements beyond its initial impression.

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 914 days ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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