Earned Impressions by Ad Group measures the number of additional impressions a Pinterest ad receives through saves, close-ups, and other engagements beyond its initial impression.
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Used to show comparisons between values.
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Spend by Objective is a metric that shows how much money has been spent on Pinterest Ads campaigns based on the specific advertising objective chosen by the advertiser.
Cost per thousand impressions (CPM) is a metric used in advertising that represents the cost of reaching 1,000 people with an ad. It helps measure the efficiency of a campaign in terms of cost per impression.
Paid CTR (Click-Through Rate) is a performance metric that measures the percentage of people who clicked on your ad after seeing it. It indicates the effectiveness of your ad in driving user engagement and interest.
Paid Pin clicks by Ad Group metric measures the number of clicks received on Pinterest Ads within specific ad groups, providing insights on ad performance and user engagement.
Order value by Ad Group is a metric in Pinterest Ads that measures the total value of purchases attributed to each specific ad group. It helps advertisers understand which ad groups drive the highest value in terms of sales revenue.
"Saves by Campaign measures the number of times users save a Pin from a specific ad campaign on Pinterest, indicating interest and intent to engage further."
Paid Saves is a Pinterest Ads metric that measures the number of times users save a Pin that they discovered through a paid promotion on the platform. It indicates engagement and potential for organic distribution.
Average video play time by Ad measures the average duration that users watched a video ad on Pinterest. It helps advertisers gauge viewer engagement and optimize their video content for better performance.