Earned Impressions by Ad Group measures the number of additional impressions a Pinterest ad receives through saves, close-ups, and other engagements beyond its initial impression.
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Used to show comparisons between values.
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To track Earned Impressions by Ad Group using Databox, follow these steps:
Spend by Objective is a metric that shows how much money has been spent on Pinterest Ads campaigns based on the specific advertising objective chosen by the advertiser.
Earned Impressions by Ad is the total number of times your ad appeared on Pinterest through user sharing or engagement, amplifying your reach organically.
CPV by Campaign is the cost per view metric in Pinterest ads, showing cost incurred for each view of a promoted pin within specific campaign, helps measure video ad performance.
Earned CTR by Ad Group is the click-through rate of a Pinterest ad group divided by the total engagements on Pins from that group, providing insights into the ad performance relative to organic content.
"Pin clicks by Ad Group is a metric that measures the number of clicks on your promoted Pins grouped by specific ad campaigns, helping you track performance and optimize for better results on Pinterest Ads."
Earned Pin clicks refer to the total number of times people clicked on your promoted pins after saving them to their own boards, indicating engagement and potential for organic reach.
Outbound Clicks is the number of times people clicked on a pin and were directed to your website or landing page, a key metric for measuring engagement and traffic generation in Pinterest Ads.
The Save rate by Ad Group metric in Pinterest Ads measures the percentage of users who save your ad to their boards, indicating high interest and potential for future engagement.