CPC by Ad Group is the average cost per click for each ad group in a Pinterest campaign, indicating how much you are paying for each click generated by that specific ad group.
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Used to show comparisons between values.
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To track CPC by Ad Group using Databox, follow these steps:
CPM by Ad Group measures the cost per 1,000 impressions for each ad group in a Pinterest campaign, helping assess efficiency and performance.
CPE by Ad Group measures the average cost per engagement for each individual ad group on Pinterest, showing effectiveness of targeting and creative.
Engagements by Ad metric measures the total number of interactions with your Pinterest Ads, including saves, clicks, comments, and more, indicating user engagement level.
Paid Engagement by Campaign measure the interactions (likes, comments, shares) on Pinterest content as a result of advertising campaigns, providing insights on engagement levels.
Earned Engagement by Ad Group measures social interactions (likes, comments, shares) generated by ads, indicating audience interest and campaign success.
Paid Outbound Clicks by Campaign is a metric that measures the number of clicks on your Pinterest ads that direct users to a specific landing page or external website.
ROAS by Ad Group is a metric that measures the revenue generated from each ad group relative to the amount spent on advertising. It helps in assessing the effectiveness and profitability of different ad groups in a Pinterest Ads campaign.
Paid Saves by Campaign measures the number of times users save a Pin from a specific ad campaign on Pinterest, indicating interest and potential future engagement.