CPC by Ad Group is the average cost per click for each ad group in a Pinterest campaign, indicating how much you are paying for each click generated by that specific ad group.
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Used to show comparisons between values.
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Click-through rate (CTR) measures the percentage of users who clicked on a Pinterest ad after seeing it. It indicates ad performance and user engagement.
CTR by Ad Group measures the click-through rate for different ad groups within a Pinterest Ads campaign, showing which groups are driving the most engagement and performance.
Paid CTR by Ad metric measures the click-through rate of your Pinterest ads, showing the percentage of users who clicked on your ad after seeing it. It helps analyze ad performance and effectiveness.
Paid Pin clicks is the number of times users clicked on a promoted pin on Pinterest, showing engagement and interest in the advertised content.
Frequency by Ad is a metric in Pinterest Ads that shows how many times, on average, a user has seen a specific ad. It helps measure ad fatigue and optimal reach.
Order value by Ad is a metric that measures the average value of orders generated by a specific Pinterest ad. It helps in determining the effectiveness and ROI of the ad campaign.
The Save rate by Ad Group metric in Pinterest Ads measures the percentage of users who save your ad to their boards, indicating high interest and potential for future engagement.
Video Views by Ad Group metric tracks the number of times a video ad has been viewed within each ad group on Pinterest, providing insights into which ad groups are driving the most views and engagement.