Earned Engagement by Ad Group measures social interactions (likes, comments, shares) generated by ads, indicating audience interest and campaign success.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Earned Engagements by Ad Group using Databox, follow these steps:
Impressions by Campaign metric measures the total number of times an ad from a specific campaign has been viewed by users on Pinterest, indicating the reach and visibility of the campaign.
Engagement rate measures the frequency and depth of interactions with a Pinterest ad, showing how often users engage with the content by saving, clicking, or tapping on it.
The Paid CTR by Campaign metric measures the click-through rate (CTR) of your ads within specific campaigns on Pinterest, indicating the effectiveness of your campaign targeting and ad creative.
Earned CTR by Ad Group is the click-through rate of a Pinterest ad group divided by the total engagements on Pins from that group, providing insights into the ad performance relative to organic content.
Earned Outbound Clicks by Ad is a Pinterest Ads metric that measures the number of clicks on your ad that led users to an external website, resulting from shared or saved content.
Reach is the total number of unique users who see your ad at least once in a given time period. It indicates the potential audience size reached by your campaign.
Save Rate is the percentage of users who save a Pin to their board after viewing it. It measures engagement and interest in the content, helping in assessing the success of Pinterest Ads.
Video Views by Ad Group metric tracks the number of times a video ad has been viewed within each ad group on Pinterest, providing insights into which ad groups are driving the most views and engagement.