Earned Video Views by Campaign measures the total number of times your video content was viewed as a result of shares or reposts by users on Pinterest, indicating organic engagement and reach.
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Used to show comparisons between values.
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To track Earned Video Views by Campaign using Databox, follow these steps:
Engagement rate measures the frequency and depth of interactions with a Pinterest ad, showing how often users engage with the content by saving, clicking, or tapping on it.
The Engagement Rate by Ad Group metric measures the percentage of interactions (likes, comments, shares) received compared to the number of people who saw your ad within a specific ad group on Pinterest.
CTR by Campaign measures the click-through rate for each specific ad campaign on Pinterest. It helps track campaign performance by showing how many clicks an ad receives relative to the number of times it is shown.
Earned Pin clicks refer to the total number of times people clicked on your promoted pins after saving them to their own boards, indicating engagement and potential for organic reach.
Earned Pin clicks by Campaign shows the number of clicks on your Pins that came from people saving and sharing your content within Pinterest, resulting in organic traffic to your website.
Paid Saves is a Pinterest Ads metric that measures the number of times users save a Pin that they discovered through a paid promotion on the platform. It indicates engagement and potential for organic distribution.
Save Rate is the percentage of users who save a Pin to their board after viewing it. It measures engagement and interest in the content, helping in assessing the success of Pinterest Ads.
Paid Video Views is a metric that measures the number of times your video ad was viewed by users after being served as a paid ad on Pinterest, indicating engagement with your content.