Reach by Ad measures the number of unique people who saw your ad at least once. It is the total audience reached by your ad campaign across different channels.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Reach by Ad using Databox, follow these steps:
Earned Impressions by Objective measures the number of additional impressions generated by user engagement with a Pinterest ad, boosting organic reach and awareness.
CPV by Ad Group is the cost per view metric that helps track how much you're paying for each video view within different ad groups on Pinterest.
Earned Engagement by Campaign measures the organic interactions and activity generated from a Pinterest ad campaign, indicating its impact beyond paid promotion.
Earned CTR (Click-Through Rate) is the percentage of users who click on your ad after engaging with a Pin through saves, close-ups, or other interactions. It shows how effective your ad is at driving user engagement and interest.
"Pin clicks by Ad Group is a metric that measures the number of clicks on your promoted Pins grouped by specific ad campaigns, helping you track performance and optimize for better results on Pinterest Ads."
Outbound Clicks by Ad Group measures the number of clicks on an ad that lead users to external websites or landing pages, showing which ad groups drive the most traffic.
Earned Video Views represent the number of times your video content was viewed as a result of social actions such as shares or re-shares on Pinterest. It indicates audience engagement and organic reach.
Earned Video Views by Campaign measures the total number of times your video content was viewed as a result of shares or reposts by users on Pinterest, indicating organic engagement and reach.